The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been part of traditional marketing and business. I have noticed that funnels designed for Internet business are becoming increasingly popular.
People want to learn more about the concept of marketing and how it can be used to enhance their online marketing strategies. Read on to learn more about the ways to utilize the sales funnel for Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. This marketing concept uses the term "funnel" to refer to the sales process from beginning to finish. It has a broad opening for customers who are called "Unqualified Prospects" at its top and a smaller opening for sales conversion at the lower end. It's a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or at the beginning of the funnel. These are the people who might need your services or products, but have not been approached by you prior to. After a few sales and promotions, you will have gotten customers who have bought your product or service.
Another reason why a lead-generation funnel concept is so efficient is that it lets you track potential prospects at different levels of the sales process. Utilizing the sales funnel to measure the amount of qualified prospects at each stage, you can predict how many potential customers are likely to become customers.
A sales funnel allows you to see exactly what and where your sales process is failing or working or failing, or if your marketing campaign isn't getting a sufficient amount of prospective customers somewhere within the process. This information allows you to decide where you should concentrate your efforts and to keep sales at a necessary level as well as, to fulfill marketing goals. It is used to monitor and manage the sales process of customers.
The Front - End or the Sales Funnel Top
The front of your sales funnel must be the most active component of your process. This area requires consistent testing. Your imagination and resources will limit the number of front-end strategies that you could develop.
The main goal of the front- end will be to pull in prospective clients and convert them into buyers further down the sales funnel.
If a potential customer opts in or subscribes to something you offer, they are "qualified". This is the point in the sales funnel where the prospective customer or "Unqualified prospect" is a qualified lead because they have taken actions that show that they are sufficiently interested to purchase your product.
Your front-end must be able bring targeted traffic to your site or blog. The most effective methods and resources to accomplish this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, blogging, forum posting, content marketing and more.
There are many ways to "qualify" an "unqualified prospect. A squeeze page is among the most effective methods to "qualify" the unqualified prospect. It allows you to provide something valuable that is related to your product or services, that customers can get for free or at a greatly discounted price in exchange for the email address they provide. There are a variety of products to choose from, including newsletters, videos, emails, courses, eBooks, and related reports.
So we realize that the front end of your sales funnel is the place where folks are drawn to your sales funnel. The back-end is what we should be focusing on.
The End of the Funnel, or The Back-End
The bottom or back end of the funnel where major profit and sales are made. This area usually includes your most expensive products. They all belong to the same subject, but in a different format such as video, audio or live interaction.
The main difference between the front-end service and the back-end is the kind of service or cost of the client.
While it's true that just one percent, or 1-2%, from the overall number of folks who enter your front end, will be in the back-end. This is because a select few people will spend a larger amount of funds.
It is evident that, while front end products and services may cost under $100, back-end products and services typically cost in the 100s or 1000's. This makes the top of the sales funnel or the back-end, the primary source for income for your Internet business. It is also the most predictable and secure area of the sales process.
Like I said the sales funnel can be as easy or complicated as your creativity or resources permit.
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