What is a Marketing Funnel

What is a marketing funnel? And why should every marketer use one?

It's a marketing strategy that you use to persuade prospective customers to purchase your products. It's a sales process in which visitors come to your website to find information that could solve a problem. However, via specific tools, you can learn how to build a relationship with each visitor.

This will allow you to understand the visitors' needs. This will enable you to provide the most accurate information to each customer. If you gain the trust of your visitors they are more likely to buy your products. The visitor becomes a customer.

At some point, many customers turn into very loyal customers who are willing to buy any item that you promote on your site. A marketing funnel consists of the various steps of sales that it takes to transform a regular website visitor to a loyal customer who wants to purchase everything you can throw at them.

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This is the goal that should be achieved. It is achievable with a well-designed funnel.

You have your marketing resources catching people's attention and drawing them into your funnel. After they have completed the form on your PERSONAL lead capture page, they will be entered into the funnel. I say "personal" because nobody will ever opt-in on your business lead capture page. They want to be leaders and not an organization.

The lead capture page is the entrance into the funnel. When they click the "Sign up Now" or "Enter Here" button, they enter a whole new concept in network marketing.

The most appealing part is that they are qualifying themselves to do it. It is their decision. You've not sold them anything, except that you're an instructor, leader, and someone who can show them how to get more leads, and more money in their businesses.

This is how the typical marketing channel functions.

To attract and qualify people to your products, you need to offer them an opportunity to win a prize on the "front end". You must register to receive the product (also called opt in) and then enter your email address and your name. Then, they will be added to your email marketing list.

Once you have your contacts in your email, you can make them aware of offers that are similar to theirs.

After signing up for the free offer they will be taken to a webpage that has a low-cost offer, also known as trip wire offers. This is the point where they go into the "back-end of the funnel."

The purchaser will be taken to another similar offer with less cost when they buy the lower-cost offer (also called an upsell). Anyone who purchases the lower priced offer will be directed to the next similar product at a higher rate. You can continue this process for a number of more.

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